Graphic Design & Art Direction - Brand identity, logo design, typography, digital and print.
Combining old-school thinkers with new-world dreamers, Connecting Plots is a design-centric agency driven by audience insights and data. In spearheading the brand refresh, I prioritised bold San Serif fonts and a black-and-white palette to craft a minimalist yet impactful visual identity. The goal was to make the work stand out, captivate attention, and communicate a clear and sophisticated brand message.
Animation Credit: Vickie Rodriguez
