Graphic Design & Art Direction - Brand identity, logo design, typography, digital and print.

Combining old-school thinkers with new-world dreamers, Connecting Plots is a design-centric agency driven by audience insights and data. In spearheading the brand refresh, I prioritised bold San Serif fonts and a black-and-white palette to craft a minimalist yet impactful visual identity. The goal was to make the work stand out, captivate attention, and communicate a clear and sophisticated brand message.

Animation Credit: Vickie Rodriguez

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