Commissioned by Italian magazine Mental Athletic, I led the creative direction, design, artworking, and typography for a visual campaign celebrating Adidas Running's Adizero Adios Pro 3 M and Prime X2 Strung running shoes.
The concept explored the interconnectedness of global running communities, using a visual language that blended analogue scans with digital elements. to evoke motion, place, and rhythm. Each composition spotlighted a treasured urban running route across Milan, Berlin, London, Stockholm, New York, and Tokyo, capturing the essence of lightweight soles hitting heavy concrete in cities that shape performance and culture.
The campaign launched at KA YO, an urban fashion store in Sweden, cementing the collaboration’s focus on movement, culture, and contemporary sport style.
