I was tasked with developing a comprehensive design package for "smart-horse," a company based in Sydney that specialises in various aspects of the equestrian world, including horse riding, coaching, grooming, and athlete nutrition. This project involved creating a unique logotype, establishing a cohesive visual identity, designing packaging solutions, and building an engaging website. Each element was crafted to resonate with the values and mission of smart-horse, presenting a professional and cohesive brand identity.