Graphic design - logo identity/branding, digital, print, OOH, EDM and animation storyboards.
'Find Your Happy Place' amplified the Sydney Royal Easter Show's legacy as a hub of childhood wonder and joy, inspired by the mnemonic device, ‘Happy and you know it’. The revamped visual identity draws from iconic elements like the agriculture award ribbons and the brand's signature red and purple colours. The familiar 'Happy and you know it' theme song has been playfully reimagined into a whistling device woven throughout the creative.
Animation Credit: Gerry Buzo
